OUR VALUES
The principles that guide every decision we make and every blend we create
What Drives Vee/Ra
At Vee/Ra, we believe in the power of high potent extracts and high quality ingredients that honour the bioavailability of alkaloids for maximum effectiveness. Our approach embraces slow living and ritual, recognising that true wellness comes from tuning in to our bodies and the natural world.
We are deeply rooted in nature and committed to conscious expanding through conscious consumption. Every product we create is intentional, designed to foster a healthy living lifestyle while maintaining ease of accessibility to medicine.
Our commitment extends to ethical sourcing, ensuring we honor our connection to the plants and the earth that sustains us. This is the essence of Vee/Ra – where ancient wisdom meets modern wellness, and every blend carries the intention of transformation.
Our Core Values
Four pillars that form the foundation of everything we do
Quality & Potency
- High potent extracts
- High quality ingredients
- Bioavailability of alkaloids
- Ease of accessibility to medicine
Lifestyle & Ritual
- Slow living
- Ritual practices
- Healthy living lifestyle
- Tuning in
Consciousness & Connection
- Conscious expanding
- Conscious consumption
- Connection to the plants
- Intentional creation
Nature & Ethics
- Rooted in nature
- Ethically sourced
- Regenerative practices
- Harmony with earth
Our Commitment to You
Every blend we create is a reflection of these values. We're committed to transparency, quality, and the belief that wellness should be accessible, intentional, and deeply connected to the natural world. When you choose Vee/Ra, you're choosing more than just a product – you're choosing a way of life that honours ancient wisdom, modern science, and the sacred connection between humans and nature.
